![]() The inclusion of “Sweet Victory” in the halftime show was likely sparked by a petition that called for the Super Bowl to honor SpongeBob’s creator, Stephen Hillenburg, who died in November.Īs for the six Maroon 5 songs the band performed during halftime (“Harder to Breathe,” “This Love,” “Girls Like You,” “She Will Be Loved,” “Sugar” and “Moves Like Jagger”), they collectively jumped 35.3 percent in on-demand streams (4.90 million on Feb. 3 and Feb 4 (combined) versus just 46,000 on Feb. The song’s streams jumped to 310,000 on Feb. On the day of the big game and the day following, “Sweet’s” on-demand streams (audio and video combined) surged by 566 percent in the U.S., as compared to the two previous days, according to Nielsen Music. In the clip, about eight seconds of fanfare from the song “Sweet Victory” is heard, performed by David Eisley and Bob Kulick. ![]() One of Maroon 5’s guest stars, Travis Scott, was introduced by an onscreen snippet of the “Band Geeks” episode of the animated series SpongeBob SquarePants. 3 Super Bowl halftime show starring Maroon 5. SpongeBob SquarePants‘ “Sweet Victory” makes a super-size gain in streams, thanks to the tune’s brief cameo in the Feb.
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